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Search Engine Optimization (SEO)

With 30 years of marketing and branding experience, InnovativeWebPages can research your keywords and optimize your site based on the most searched keywords in your industry and drive relevant traffic to your site.*

search engine optimization"I need for people to find me on Google!"
"How can I be listed on the first page in search engines?" Questions we're asked all the time. Fact is, competition for that first page is tremendously high, all dependant on your business and area of interest. If you're the only vendor selling a one-of-a-kind product within a certain area, you probably won't need much in the way of SEO. But if you're in the orange business in Florida, then you have plenty of people vying for the same spot you are.

This is where research, common sense and a strong skill-set for marketing can help. Here's our step by step process:

  • Review your site to identify needs and solutions
  • Identify specific keywords and descriptions for your business
  • Optimize each page, including title, Meta Tags, filename and keyword density.
  • Include labels on all images and graphics, pertaining to these keywords.
  • Perform a Google Site Map Generator for proper site indexing.
  • Submission to top search engines

Search Engine Marketing is paid placement on certain pages. Google offers both top and side placement for a variety of price options. Call to discuss.

Call today for a free consultation - 516-909-5150, or contact us by email here.

What is SEO and SEM?

SEO - Search Engine Optimization
is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM) which deals with paid inclusion.

Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines.

SEM - Search Engine Marketing
is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion.

- from Wikipedia

*cost and results from basic SEO inclusions may vary from business to marketplace.
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InnovativeWebPages is a Long Island Website Design Company - proudly creating web solutions globally since 1997